Our film will be aimed at the ages of 15 and above. This rating has been given so we can still attract the older audience but it also widens the range of people in which we can target.
A 15 rating is applicable because our film doesn’t show literal murders or violence; it only hints at it. Also, no scenes of a sexual nature are included. Minor bad language may be needed, and with the theme of a thriller, the 15 rating allows us to explore our genre well, whilst bringing a larger audience than if it was just an 18. Also, the teenage market is where a large amount of profit is made, as the teens constantly want something to do and normally want to see the next latest film, or own the next latest thing. This then brings many customers and therefore, a large amount of profit.
Research has shown that 15 rating films bring the largest market share of all age ratings. For the past 6 years, there have been more 15 movies made than any other genre, so there is a lot of money to be made in this genre. As out weapons and violence are only suggestive, it fits in with our 15 rating. In 1982, the 15 age rating was introduced; four years of it being released 15’s had already become the most popular produced and watched genre of film. Ever since 1986, it has remained the most popular, that’s 22 years of success, and so by putting our film as a 15, we could make more money, become more recognized and enjoy more success.
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